In the current age of emerging technologies and big data, transparency has become an
important issue for technology users and online consumers. However, there is a lack of …

In the era of digital economy, digital green value co-creation behavior (DGVCB) has
replaced the previous value creation. DGVCB has become a tool for business ecosystems to …

This paper aims to develop a multidimensional model of AI-supported employee workload
reduction to increase company performance in today's VUCA environment. Multidimensional …

This study investigates the influence of barriers to value co-creation (VCC) on consumers'
resistance behavior in the online B2C retailing context. The study also examines the …

Social media advertisement (ad) is a growing phenomenon designed to reach and engage
customers. However, despite their continued adoption, less remains known regarding the …

Purpose Digital transformations are altering service models and care delivery methods in
healthcare. Artificial Intelligence (AI) represents the next wave of transformation in …

Artificial intelligence (AI) has significantly disrupted B2B markets, impacting companies at
the product, service, and organizational levels. A key focus is on how to leverage the power …

The transformative capacity of artificial intelligence (AI) in different sectors is rapidly
progressing. One of the sectors in which there has been an increase in these developments …

Purpose This paper aims to recall the attention on a key challenge for customer relationship
management related to the role of human agents in the management of the “switch point” for …

Understanding successful pathways for manufacturers to capture value within the service
ecosystem framework is a recent and still nascent area of research that requires further …