Marketing Agility's Influence on Market Performance: A Perspective from FinTech Industry
A Abbas, A Ali - The Asian Bulletin of Big Data Management, 2024 - abbdm.com
In the dynamic market of Pakistan, the FinTech industry faces many challenges in grabbing
the market share. FinTech startups must develop the dynamic capabilities to cope with these …
the market share. FinTech startups must develop the dynamic capabilities to cope with these …
Antecedents and Outcomes of Marketing Agility: A Dynamic Capability Leading to Performance
A Abbas, A Ali - The Asian Bulletin of Big Data Management, 2024 - abbdm.com
In this digital era, digital startups require different capabilities to enhance performance.
Marketing agility can be one of these capabilities, but how it can be developed remains …
Marketing agility can be one of these capabilities, but how it can be developed remains …