Past research has identified some positive impacts of game escapism, but has not explored
what drives gamers to escape into games. Research filling this gap will provide game …

Purpose The use of mobile devices by children and adolescents is increasing significantly;
therefore, it is relevant to research the level of advertising literacy (AL) of parents who act as …

Through an education-centric metaverse learning application, this research aims to assess
the use of narrative richness to deliver media, language, and sustainability literacy …

Food marketing to children is ubiquitous and persuasive. It primarily promotes foods of poor
nutritional quality, influences children's food preferences and habits, and is a factor in …

Oynanabilir reklamlar, reklam metinlerinin oyun mekanikleri kullanılarak oluşturulduğu,
reklam söyleminin oyun kuralları ve hikayesi ile iletildiği bir bağlamı imlemektedir. Dijital …

Digital citizenship (DC) education is key to a bright future for children in the digital age.
Despite its attention in K–12 settings, little is known about how children conceptualize DC …

Sellers and marketers use different strategies to maximise profits, focusing on personalised
advertising experiences influencing customer behaviour. However, the advertising industry's …

Digital literacy skills are an effort that students in this sophisticated era need to filter
information accurately as an educational medium. It is because digital literacy uses …

في ظل تزايد استخدام الأطفال لتطبيقات الهاتف المحمول في حياتهم اليومية، ومع زيادة استخدام
المعلنين لهذه التطبيقات كوسيلة جيدة لعرض إعلاناتهم، وفي ضوء ندرة الدراسات العربية حول …‎

The increased adoption and use of mobile devices by children, adolescents and young
adults has led to research interest in the effects that social media apps and new digital …