Digital transformation creates challenges in all industries and business sectors. The
development of digital transformation has also clearly triggered the emergence of fintech …

Theoretical models have become increasingly complex, but the dual-phase structural
equation modelling (SEM) and artificial neural network analysis can be used by scholars to …

This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …

Streaming services are becoming very popular among people and are considered as an
entertainment alternative to the traditional model of broadcasting services due to its …

Discovering the determinants of firm sustainable performance from the Small and Medium-
sized Enterprises (SMEs) perspectives is essential. However, few studies have empirically …

The study purports to empirically draw out the prominence of eco-innovation in achieving
sustainability in business performances, which is further tested by the moderation of …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …

A systematic review of previous mobile payment studies revealed that studies mainly
focused on consumer adoptions via conducting surveys, yet the low adoption of mobile …

Initial trust represents the trust that develops upon first use of a product. It is built on the basis
of the net effect of factors that stimulate as well as inhibit it. Future transactions require less …