The study of Ethics and Marketing Responsibility focuses on ethics' role in shaping
marketing practices within organizations. It examines the impact of ethical considerations on …

In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

Operating ethically when developing and marketing a product or service is critical. An
essential aspect of this process is ensuring that a company's guiding principles and values …

Purpose This bibliometric study aims to analyze publication trends, active countries,
collaborations, influential citations and thematic evolution in learning analytics (LA) research …

Purpose This study aims to determine research performance in Islamic business ethics and
explore future research directions from leading articles and scholars. Design/methodology …

In the contemporary business landscape, long-term marketing strategies depend
significantly on ethical considerations with marketing components (4Ps). Despite the …

The evolution of corporate business from a shareholder centric focus to a stakeholder centric
focus has its base in ethics and moral responsibility. In the 21st century business …

Customer engagement has become a critical component of business success in the digital
age. Challenges to this commitment include creating personalized experiences, building …

Students are our future generation who are going to have substantial role in Nepal's
business and economy. The basic objective of this study is to understand where MBA …

Advertising is one of the main contributors towards the rising number of online shoppers
worldwide. The use of advertising in this digital era has become a powerful tool towards the …