The present study aims to investigate the determinants of luxury hotel choice, while also
analyzing hotels' ability to promote their related destination. The relationship between …

Ancrages et objectivations de la représentation sociale du luxe. Une comparaison France –
Russie | Cairn.info Cairn.info, Matières à réflexion Cairn.info, Matières à réflexion Aucune …

This chapter is based on a case study which explores characteristics of esports
consumption, the profile of esports viewers, and the factors that determine sponsorship …

Existing literature consistently indicates that the use of logos in branding has become
standardized. It is often because brand names reflect product categories, to which logos can …

Purpose: Whereas previous researchers have focused on the influences of consumer
arrogance on life satisfaction, social status, and brand perceptions, the literature on the …

The advent of internet has brought about a paradigm shift in the way shopping is done. From
brick and mortar to virtual store, e-shopping is easy and time saving. However, consumer …