This paper discusses issues of the economic environment in connection with organizational
highquality (differentiation) strategy and business orientation. The specificity of the cutting …

Travel tourism is one of the most significant forms of tourism. The United Arab Emirates
(UAE) has invested heavily in travel tourism in many ways. This has proved to be one of the …

The strategic management and competitive strategies have been discussed in variable
forums and refer to infrastructural, marketing, financial and organizational issues. The idea …

Since the past 40 years, considerable attention has been paid to the different customer
portfolio models. Although most companies understand the importance of managing their …

The current study aimed to identify the role of organizational readiness for change in
promoting personal innovativeness of information technology, specifically the e-learning …

Bulgaria's membership in the European Union in 2007 gave an additional opportunity for
local enterprises to even their activities with all member states. One of the major challenges …

Public Private Partnership is a tool that can help universities to attract an additional flow of
resources to modernize and increase their impact on innovation. In the scientific literature …

The Intellectual property rights (IPR) have increasing influence on the innovation activity of
the Bulgarian small businesses. Therefore, the focus on this report is on the linkages …

Although nowadays marketers increasingly rely on customer relationships, the diversity of
existing customer portfolio models challenges the managers to choose the best possible …