Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …

From its origins in Black grassroots activist and political consciousness raising spaces, the
term 'woke'has shifted in its significance. Now broadly synonymous with statements on …

Race has been a market force in society for centuries. Still, the question of what constitutes
focused and sustainable consumer research engagement with race remains opaque. We …

How do exclusionary boundaries persist in consumption subcultures amid increased
progress, representation, and inclusion? In video gaming, women have come to represent …

As brands and advertisers worldwide are claiming to be reviewing the ways they represent
race, this conceptual piece provides a call to action for international advertising researchers …

I hate the word 'normal'. Stating this may make me seem desperate to prove just how
'different'I am–in ways reminiscent of the memefied 'I'm weird…'speech by emo-esque …

In this study, we conceptualise the phenomenon of cringe watching in order to understand
why and how consumers engage with media that make them uncomfortable. We mobilise de …

This article highlights the generative properties of context for consumer experiences of
racism and discrimination. Drawing from conceptualizations of context in social …

This study of the production, representation, and reception of post-colonial advertising in
India reveals a politics of consumer respectability. The post-colonial politics of consumer …

What does it mean to be Black in Scotland today? How are notions of nationhood,
Scottishness, and Britishness implicated in this? Why is it important to archive and …