Background Nutrition science is currently facing issues regarding the public's perception of
its credibility, with social media (SM) influencers increasingly becoming a key source for …

Purpose Social media pose serious challenges to information evaluation, which can make
credibility evaluation more difficult compared to other information resources. As a result, this …

Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …

Since its inception in 2005, YouTube has allowed users to publish video content. Many have
capitalized on the platform by amassing large followings and becoming bonafide YouTube …

Practitioners and academics have increasingly paid attention to how influencers
communicate and engage with their followers. This research explored how social media …

Internet memes are particularly popular among young social Web users. Research into this
phenomenon is booming. However, the success and diffusion factors of memes remain …

This study seeks to understand how vlogger attributes, as defined in parasocial interaction
(PSI) theory, can be used to create a successful travel vlog and assist in destination vacation …

Although credibility has been a key concept in communication research for decades, there
still is no consensus on its conceptualization and measurement. Indeed, scholars have …

As evidence suggests that college students are particularly vulnerable to mental health
distress and illness, guidance for designing messages that inspire help-seeking behavior is …

Background During the COVID-19 pandemic, personal health records (PHRs) have enabled
patients to monitor and manage their medical data without visiting hospitals and …