Purpose The purpose of this paper is to provide a critical review of research on customer
experience management (CEM). The objectives are as follows. The paper first introduces …

In cognitive psychology novelty is an antecedent of attention, emotion, memory, and
behavior. However, the relationship between novelty and experience memorability remains …

As consumers increasingly go online to communicate about brands, brand marketers have
been utilizing a popular platform to interact with them and create brand communities, namely …

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan atmosfir toko
terhadap minat beli di Kedai Kopi S. Sumber data diperoleh dari pengamatan pada …

Purpose This study aims to analyze the behavior of Indonesian Muslim consumers toward
halal wellness services, especially to determine the effect of Islamic attributes providing …

This exploratory research focuses on analysing the impact of marketing-mix, culture and
experience on purchase intentions and purchase decision for online music products in …

Consumer behavior in online context is of significant importance for philosophers and
practitioners but relevant literature mostly talks about purchase intention only; however, the …

The effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has
been evaluated in this study, along with the interventions of Website gratification. The …

Much of the literature on the attractiveness and pleasantness of retail stores has focused on
the critical influence of store atmosphere or ambient attributes, which influence customer …

Stories are a fundamental and universal form of human communication and learning
[Bruner, Telling stories: Language, narrative and social life. Georgetown University Press …