[图书][B] Small seasonal business strategies to improve profits through community collaboration

K Gibbons - 2015 - search.proquest.com
Seasonal small business owners (eg, boating and golf industries), primarily within the upper
and Midwestern United States, face challenges for profit and growth because of a brief …

Small seasonal business strategies to increase profits through community collaboration

KB Gibbons - 2015 - scholarworks.waldenu.edu
Seasonal small business owners (eg, boating and golf industries), primarily within the upper
and Midwestern United States, face challenges for profit and growth because of a brief …

[图书][B] Marketing and microbusiness

JE Premo-Hurt - 2016 - search.proquest.com
Marketing plays an influential role in small business survival. The purpose of this multiple
case study was to explore the mechanisms used by microbusiness retail store owners for …

Referral Marketing in Online Higher Education: A Holistic Snapshot of Strategic Initiatives, Effectiveness and Opportunities in a leading International Organization

E Boros, A Papasava - Journal of Marketing Communications for …, 2020 - ejournals.bc.edu
Referral Marketing (RM) has only recently sparked the interest of marketers in the online
higher education (OE) sector, with distinct gaps identified in the literature. This concept is …