Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

Visual perception is essential to marketing practice and theory. Based on literature in
marketing and related fields, this article develops a conceptual framework comprising five …

While prior research suggests that consumers are willing to pay higher prices for products
with environmentally friendly attributes, this relationship may not apply to “circular economy” …

Consumers regularly encounter cues of contagious disease in daily life—a commuter
sneezes on the train, a colleague blows their nose in a meeting, or they read recent …

Across three studies, this research examines how marketers can capitalize on their brand's
standing in the marketplace through strategic logo placement on their packaging. Using a …

In this conceptual paper, using the lens of self-design, we examine the relationship between
consumer technology appropriation and psychological ownership, suggesting that pride …

Contamination poses a significant problem to the circular economy (CE), which derives
much of its value from maintaining pure material flows. The aim of this article is to frame …

New products are often incongruent with consumer expectations. Researchers have shown
that consumers prefer moderately incongruent products, while being adverse to extremely …

The New Psychology of Money is an accessible and engrossing analysis of our
psychological relationship to money in all its forms. Comprehensive and insightful, Adrian …

Government policies, marketing campaigns of banks, insurance companies, and other
financial institutions, and consumers' protective actions all depend on assumptions about …