Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

The aim of this study was to analyze hotel brand loyalty (HBL) based on a systematic
literature review conducted according to the preferred reporting items for systematic reviews …

This study analyses the influence of destination photographs' communication type and
destination country-brand logo and slogan used in ads on the tourists' visual attention and …

Nearly every country is associated with both positive and negative generalizations and
stereotypes. Despite the fact that stereotypes can be a serious barrier to the arrival of tourists …

Residents are pivotal in the competitiveness of tourism destinations. Yet, their role as place-
brand ambassadors needs better understanding, particularly in relation to social media …

The main purpose of this study is to determine the major factors that influence destination
competitiveness from the tourist perspective. The focus is on tourism competitiveness of the …

Abstract The United Arab Emirates (UAE) is one of the most popular tourism destinations
and the most competitive in the Middle East and North Africa region. Currently, the country …

As an outcome of the phenomenal development of place branding in the travel industry,
scrutinizing its potential influences on tourism and travelers' destinations is of supreme …

In studying consumer behaviors, the inclusion of neuroscience tools and methods is
improving our understanding of preference formation and choice. But such responses are …

Purpose This applied neuroscience study aims to understand how direct and unconscious
emotional and cognitive responses underlie travel destination preferences. State-of-the-art …