The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …

The purpose of this study is to assess the impact of tourism and hotel employees'
perceptions of internal marketing on their job performance, as well as the impact of their …

This comprehensive textbook introduces students to all the core principles of marketing
practice using an employability-focused approach. Essentials of Marketing is underpinned …

Internal Marketing (IM) is considered a sustainable management philosophy using a
marketing-like approach to motivate employees and achieve long-term objectives such as …

This research investigated the concept of employee brand performance in the context of
banks, which is an under-investigated topic. Both literature and practice show that branding …

Internal marketing is one of the most important aspects that the company should consider in
order to become more efficient and effective in dealing with the business environment. The …

تهدف هذه الدراسة الى تقييم تأثير تصورات موظفي السياحة والفنادق للتسويق الداخلي على أدائهم
الوظيفي، وكذلك تأثير سلوك تبادل المعرفة كوسيط. تم جمع بيانات 390 موظفًا من فنادق الخمس …‎

Numa era de pleno emprego, aceita-se, com alguma naturalidade, que as pessoas são o
recurso mais poderoso das organizações modernas. De facto, no contexto organizacional …

In the postmodern world, ethics is peripheral to business. There are many issues facing our
society with regards to poverty alleviation, addressing hunger, and health and well-being …

Internal Marketing (IM) is essential however, despite being a well-established concept it is
often poorly practised. Appropriate definitions are offered. To understand IM's role …