Purpose The purpose of this paper is to review the extant literature on value co-creation
using bibliometric analysis in an attempt to gauge the evolving journey of this concept since …

Purpose The purpose of this paper is to present a systematic review of the available
literature on value co-creation (VCC) and provide insightful future directions for research in …

The internet is fertile ground for multisided platforms that articulate the production of goods
or the execution of services between third parties, thus relying on value co-creation as their …

Abstract The United Nations proposes to ensure a sustainable future for all through the
Sustainable Development Goals, assigning a new role to each individual in all sectors of …

The neglected and underutilized plants (NUPs) have never been mainstreamed by
researchers, politicians and stakeholders for sustainable exploitation in the ornamental …

One of the main aspects of the Web 2.0 revolution has been social commerce that has
resulted in many people across the world increasingly engaging with commercial activities …

Sustainability views firm success and the welfare-wellbeing of societies in which they
develop as closely inter-related. Value co-creation assumes that firms create value not only …

Purpose Online information research on hotels is gradually emerging as a key area of
research with the increasing use of social media as a platform for co-creative service …

Purpose Many changes that call for concerted social action were observed in society and
business performance during the coronavirus 2019 (COVID-19) outbreak. The impact of …

According to service dominant logic (SDL), customers are always active participants and
collaborative partners in exchanges; therefore we should focus on the elements of consumer …