Purpose Considering that retailers view impulse buying as an important component of their
business (around 75 per cent of the purchases are unplanned) and considering also that …

Purpose This study aims to examine the role of involvement in saving money (ISM) to better
understand children's saving behavior and allow a deeper understanding of financial …

Perceived value among children is an important concept in consumer decisions, yet
surprisingly no research has operationalized value for this consumer group. To address this …

This field experimental study examined how increased availability and economic incentives
for healthier beverages affect preadolescents' actual healthier beverage choices in a real …

Since the publication of Georg Simmel's Philosophy of Money more than a century ago,
social science has primarily considered money a medium of exchange. This new book treats …

The need to study current and future car perceptions and electric vehicle (EV) knowledge of
children is not directly obvious, but they are a core group of passengers and they are future …

This study aims to see how ready preschoolers in Turkey are to learn about money and
finances. The researchers used a story called" Arlo's Adventures" to interview 27 children in …

Bu çalışmanın amacı; ilkokul 4. sınıf sosyal bilgiler dersinin “üretim, dağıtım ve tüketim”
öğrenme alanı öğretiminde “Farklılaştırılmış Öğretim Etkinliklerinin” öğrencilerin beceri …

With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of
measure on the consumer's price-level perception and quality perception. Furthermore, this …

Purpose The purpose of this paper is to investigate a marketer-sponsored edutainment
centre as a consumer socialisation agent by examining effects on preference for the sponsor …