Technological advancement is accelerating, compelling business professionals to
consistently engage in online marketing through e-commerce to stay competitive. By …

Penelitian ini bertujuan untuk menjelaskan Customer Perceived Value, Ease Of Use, E-
Word Of Mouth terhadap Customer Loyalty dengan Customer Trust sebagai variabel …

This research aims to explore the impact of Electronic Word-of-Mouth (E-WOM), website
quality, and consumer trust on purchasing decisions on the Shopee e-commerce platform in …

The influence of technology in everyday life can influence a person's buying decision.
Companies must be up to date in seeing existing developments and changes. This study …

Online shopping has become an integral part of daily life in this digital era. One of the
increasingly popular platforms for shopping is TikTok Shop, which combines entertainment …

Tujuan dilakukannya penelitian ini adalah guna menganalisis penyelesaian hukum
terhadap wanprestasi pembayaran jasa Shopee Affiliate dari perspektif Fatwa Dewan …

The use of technology makes it easier to search for and obtain information by digitizing word
of mouth (WOM) literacy and improving purchasing decisions. The aim of this research is to …

Online sales often need to be more balanced between the ordered goods and the goods
received by the consumer. Having COD is one of the solutions to the problem. In the Islamic …

This research aims to analyze the influence of direct marketing and Brand Ambassador on
the repurchase intentions of TikTok application users in Yogyakarta City. Using a …

The development of the digital era has seamlessly incorporated digital media and online
interactions. The increasing population in Indonesia is expected to result in a rise in internet …