This research aims to analyze and synthesize the research articles published over the past
ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The …

Purpose This study aims to examine the effects of environmental knowledge, perceived
environmental responsibility and altruism on tourist's intention to stay in green hotels. In …

Responsible consumption and production are one of the interlinked global goals in
Sustainable Development Goals (SDGs). The environmentally conscious tourists can help …

Purpose Despite the significant economic contributions of the tourism and hospitality
industry, it is also considered an emerging concern for its negative impact on the …

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the
influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the …

Good medical care has long been a top priority in health tourism to keep the flow of visitors
coming for medical treatment. Medical tourism encompasses a range of treatments, from …

Preserving brand identity is a major challenge faced by B2B brand managers. This study
makes a unique contribution by investigating how to protect brand identity in the B2B context …

With the rising concern for environmental issues, there is an ever-increasing demand for
sustainable actions to minimize the damage to ecosystems. Seeking to meet such a …

New technologies have opened up opportunities for environmentally-friendly companies to
reach out to consumers and promote sustainable products. However, there has been limited …

Purpose The present research investigates the effects of green supply chain management
(GSCM) practices on customer behavioural intentions (eg word of mouth [WOM], willingness …