Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

The past decade has witnessed a burgeoning interest in the intersection of neuroscience
and design. Recent advancements in tools for measuring brain activity enable design …

Design aesthetics play a crucial role in product design. Stakeholders expect to develop
highly valuable premium products by improving the design aesthetics of products …

Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

Neuromarketing is a modern tool for researching consumer reactions to advertising stimuli
and identifying relevant consumer behaviour patterns. Conducting neuromarketing research …

The tendency of customers' preference to their local brands over the foreign ones is known
as consumer ethnocentrism, and it is an important issue in international marketing. This …

Background Ceramic tiles are popular because of their various forms, and they are often
used to decorate the environment. However, few studies have applied objective methods to …

This study aims to explore the application of electroencephalography (EEG) tools in
examining latent consumer behavior, emphasizing emotions, attention, preferences …

Effective product styling designs must increasingly address users' emotional requirements.
This study introduces a product styling design method combining electroencephalography …

Anthropomorphized robots are increasingly integrated into human social life, playing vital
roles across various fields. This study aimed to elucidate the neural dynamics underlying …