With the rapid advancement of artificial intelligence (AI) technology, the advertising industry
is at a crossroads of new opportunities and challenges. This pioneering study provides an in …

This study explores the impact of artificial intelligence (AI) on brand communication within
corporate social networks, analyzing its benefits, ethical and technical challenges, and …

Background Social media platforms are increasingly used to recruit patients for clinical
studies. Yet, patients' attitudes regarding social media recruitment are underexplored …

Background Adults with bipolar disorder (BD) commonly present with cognitive deficits.
Many also report subjective or perceived cognitive failures. For this study, we identified four …

Background: More clinical studies use social media to increase recruitment accrual.
However, empirical analyses focusing on the ethical aspects pertinent when targeting …

Technology has been rapidly transforming the marketing discipline over the years, with
significant advancements. In this context, artificial intelligence (AI) and machine learning …

In the rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing service
marketing by enabling businesses to enhance customer engagement, personalize …

This book systematically investigates the linguistic strategies employed in beauty product
advertising to assess their persuasive and manipulative effects. The work is divided into two …

This paper proposes the concept of purpose limitation for models as an approach to
democratising AI via effective regulation. We aim to define the purposes of machine learning …

Research background: This review paper is about the pre-employment background check
by the human resources of the desired job candidates for the offered job. Pre-employment …