Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …
have explored the parasocial relationship (PSR) formation between influencers and …
[图书][B] Platforms and cultural production
The widespread uptake of digital platforms–from YouTube and Instagram to Twitch and
TikTok–is reconfiguring cultural production in profound, complex, and highly uneven ways …
TikTok–is reconfiguring cultural production in profound, complex, and highly uneven ways …
The value of influencer marketing for business: A bibliometric analysis and managerial implications
Influencer marketing appears to be an effective and cost-efficient marketing tool, as it is often
not perceived by consumers as advertising and guarantees a wide reach to very engaged …
not perceived by consumers as advertising and guarantees a wide reach to very engaged …
“I want to be as trendy as influencers”–how “fear of missing out” leads to buying intention for products endorsed by social media influencers
TCT Dinh, Y Lee - Journal of Research in Interactive Marketing, 2022 - emerald.com
Purpose As social media use rises, the impact of social media influencers on customer
buying decisions increases, due to customers viewing influencers as ideal role models who …
buying decisions increases, due to customers viewing influencers as ideal role models who …
How fashion influencers contribute to consumers' purchase intention
Y Chetioui, H Benlafqih, H Lebdaoui - Journal of Fashion Marketing …, 2020 - emerald.com
Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
D Jiménez-Castillo, R Sánchez-Fernández - International journal of …, 2019 - Elsevier
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
Understanding the relationships between social media influencers and their followers: the moderating role of closeness
Purpose The purpose of this paper is to better understand the role of closeness and the
relationships between social media influencers and their followers, and, more specifically …
relationships between social media influencers and their followers, and, more specifically …
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
K Sokolova, H Kefi - Journal of retailing and consumer services, 2020 - Elsevier
Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …
products to their audience. In this article, we investigate the persuasion cues related to …