Environmental turbulence has garnered consistent interest in marketing as perhaps the chief
externality affecting a business' strategic capabilities, activities, and outcomes. Surprisingly …

One of the most fundamental management questions is how market-based assets affect
shareholder value. To provide an answer, we review the extensive literature on marketing …

It is generally assumed that increased satisfaction levels lead to improved financial
performance. However, this assumed relationship is, by and large, still to be proven in a …

Purpose This paper aims to determine what the brand performance consequences of
corporate social responsibility (CSR) activities would be during times of recession for well …

This paper examines how customer sentiment expressed through social media influences
institutional investors' investment decisions and firm value. We use psychology theory to …

Purpose The purpose of this paper is to examine the relationship between customer
satisfaction measured as Extended Performance Satisfaction Index (EPSI) and the financial …

The purpose of this study is to test and analyze how important the perceived value of
Elsirestore's products is on customer loyalty, to test and analyze how much satisfaction …

Developing measures to capture customer sentiment and securing a positive customer
experience is a strategic necessity to improve firm profitability and shareholder value. The …

Academic research has shed light on the empirical relationships among a firm's corporate
social responsibility (CSR), corporate social irresponsibility (CSiR) and firm performance …

Purpose The purpose of this paper is to theoretically hypothesise and empirically test the
impact of sustainable supply chain practices (SSCPs) on firms' financial risk …