In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on
different online platforms. The numerous studies have emphasized the growing importance …

This comprehensive survey investigates methodologies and factors utilized for predicting
review helpfulness on e-commerce websites. Analyzing 132 research publications from the …

A growing number of enterprises begin to utilize user-generated content (UGC) to help build
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …

Online product reviews play important roles in the word-of-mouth marketing of e-commerce
enterprises, but only helpful reviews actually influence customers' purchase decisions …

Online shopping is increasingly becoming people's first choice when shopping, as it is very
convenient to choose products based on their reviews. Even for moderately popular …

Abstract Information overload often makes it difficult for consumers to identify helpful online
product reviews through the traditional “helpful votes” function; therefore, it has become …

Negative emotional contents have been demonstrated to be persuasive when consumers
judge review helpfulness across many existing studies. Drawing on emotions as social …

This study investigates the determinants of online review helpfulness, adopting various
predictors from three dimensions of the online review management: source factors, review …

Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. This study investigates the impacts of …

Online consumer reviews (OCRs) have become one of the most helpful and influential
information in consumers purchase decisions. However, the proliferation of OCRs has made …