Despite the increasing popularity of female-oriented romantic video games (RVGs, also
known as otome games) in Asia, research on this topic is scarce. Drawing upon social …

Purpose This study aims to examine the effects of pathos in sustainable brand stories
featuring masculinity on brand masculinity and men's sustainable brand attitude using …

Communication may play a key role in deconstructing existing stigmas. One popular
initiative to reduce the stigma of opioid use disorder (OUD) is to increase contact between …

This article seeks to explain the mood repair process that sad viewers undergo and the
mood enhancement process that happy viewers adopt when they watch drama series with …

Within the academic domain focused on the artistic practice of screenwriting, this exploratory
study assesses the presence of emotional transportation and character identification …

Narratives are fundamental to human experience and culture, it is an inevitable way to
access history and form cultures of societies (Bruner, 1991; Connell et al., 2004). One …

تهدف هذه الدراسة إلى التعرف على أبعاد توحد الشباب الجامعى مع المؤثرين عبر مواقع التواصل
الاجتماعى، ولتحقيق هذا الهدف اعتمدت الدراسة على نظريتى النموذج والتوحد لرصد أبعاد التوحد مع هذا …‎