This study has established a conceptual model regarding the impacts of brand image, which
consists of two subdimensions,“corporate social responsibility (CSR) image” and “personnel …

Background The current study integrates brand management literature with food
consumption research and develops an integrative framework by combining food safety …

Marka nefreti, tüketicilerin markayla yaşadıkları olumsuz deneyimler, sembolik ve ideolojik
uyumsuzluklar, rahatsız edici reklamlar ve ahlakdışı davranışlar gibi unsurlardan meydana …

Brand hatred consists of elements such as negative experiences that consumers have with
the brand, symbolic and ideological incompatibilities, disturbing advertisements and …

This study aims to analyze the effect of green brand image on green brand attitude, the effect
of green brand image on green brand trust, the effect of green brand attitude on green brand …

This study aims to explore how brand hate, brand recovery, brand forgiveness, repurchase
intention, and brand re-engagement interact and influence each other in the context of the …

A palavra “amor” já não é usada apenas quando falamos sobre outras pessoas, mas
também quando falamos sobre uma marca ou objeto. De facto, cada vez mais é possível e …

Purpose: The purpose of this study is to consolidate research trends about the distribution
of'other customer perspective'on'brand love'and'brand anthropomorphism', as well as to …

Green brand merupakan perusahaan yang menerapkan bisnis berkelanjutan dan
melestarikan lingkungan. Permasalahan lingkungan menghasilkan dampak buruk bagi …

Considering that the conceptual model of the research is designed based on the model of
Nikhashemi et al.(2023), the innovation of this research lies in testing this model in a new …