Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research
DC Funk - Sport Management Review, 2017 - Elsevier
Abstract Sport Management Review celebrates 20 years of publishing research, and this
milestone provides an opportunity to reflect on sport consumer research and offer possible …
milestone provides an opportunity to reflect on sport consumer research and offer possible …
[图书][B] Advanced theory and practice in sport marketing
EC Schwarz, JD Hunter - 2017 - taylorfrancis.com
Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …
Repeat attendance as a function of involvement, loyalty, and the sportscape across three football contexts
B Hill, BC Green - Sport management review, 2000 - Elsevier
Effects of the sportscape as well as personal attachment to sport and team were studied in a
sample of 530 spectators at three rugby league stadia. Two spectator segments were …
sample of 530 spectators at three rugby league stadia. Two spectator segments were …
Sport stadium atmosphere: Formative and reflective indicators for operationalizing the construct
S Uhrich, M Benkenstein - Journal of Sport …, 2010 - journals.humankinetics.com
This article reports the findings of an investigation into the atmosphere in stadiums during
live team sports. Experiencing this special atmosphere represents an essential part of the …
live team sports. Experiencing this special atmosphere represents an essential part of the …
Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events
S Uhrich, M Benkenstein - The Service Industries Journal, 2012 - Taylor & Francis
This study examines the comparative effects of physical and social atmospherics in a
hedonic service context. This article focuses on other customers as the social factors in the …
hedonic service context. This article focuses on other customers as the social factors in the …
Exploring customer-to-customer value co-creation platforms and practices in team sports
S Uhrich - Value co-creation in sport management, 2017 - taylorfrancis.com
The consumption of team sports is highly popular and economically relevant. For example,
football (soccer)–the most popular team sport in Europe–generated a revenue of€ 16.9 …
football (soccer)–the most popular team sport in Europe–generated a revenue of€ 16.9 …
An empirical model of attendance factors at major sporting events
Sports events represent a major category of event revenue contributing economic benefits to
cities and regions. Whilst attendance at sports events is recognised as an important leisure …
cities and regions. Whilst attendance at sports events is recognised as an important leisure …
The influence of stadium environment on attendance intentions in spectator sport: The moderating role of team loyalty
H Cho, HW Lee, DY Pyun - International Journal of Sports Marketing …, 2019 - emerald.com
Purpose The purpose of this paper is to examine the impact of perceived environmental
quality of the stadium on fans' future intentions to attend a game by highlighting the …
quality of the stadium on fans' future intentions to attend a game by highlighting the …
A new approach to stadium experience: The dynamics of the sensoryscape, social interaction, and sense of home
S Lee, HJ Lee, WJ Seo… - Journal of Sport …, 2012 - journals.humankinetics.com
The purpose of this study was to develop a reliable, valid instrument of the sensory
experiences of sport attendees. The initial scale development study (N= 263) identified 22 …
experiences of sport attendees. The initial scale development study (N= 263) identified 22 …
A conceptual model for sport services marketing research: Integrating quality, value and satisfaction
HM Westerbeek, D Shilbury - International Journal of Sports Marketing …, 2003 - emerald.com
This paper advances our understanding of the relationship between quality, value and
satisfaction in the context of spectator sport services. This is achieved through an analysis …
satisfaction in the context of spectator sport services. This is achieved through an analysis …