Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

Is sustainability a megatrend? If so, what does it mean to be a megatrend, and how can
macromarketing advance our understanding of sustainability as a megatrend? This article …

In this conceptual article, the authors use a macro-level analysis and normative ethical
theory to delineate and to explicate a doctrine of socially responsible marketing (SRM) …

This commentary updates much of the research related to the various constructs and metrics
of consumer well-being. Specifically, I review the research to date concerning several …

Transnational digital entrepreneurship (TDE), the establishment of digital enterprises by
combining home-and host-country value creation to serve domestic and foreign customers …

Firms' sustainability orientation (SO) is widely understood as a strategic resource, which can
lead to competitive advantage and superior (financial) performance. While recent empirical …

Brands are one of marketing's main foci. But while the American Marketing Association's
official marketing definition continues to evolve, its brand definition has remained stagnant …

Environmental sustainability research suffers from a paucity of comprehensive, cross-
cultural investigations and lacks insight into the interplay of human values and …

Commentaries on the status of the marketing discipline conclude that it is significantly
troubled, which raises the question: Do the troubles identified portend a de …

The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are
uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that …