Virtual Reality (VR) can play a key role in automotive marketing research, lowering costs
and shortening the time to launch a new product. However, few VR applications support …

The ongoing development of eXtended Reality (XR) technologies is supporting a rapid
increase of their performances along with a progressive decrease of their costs, making …

This paper discusses the potential of using vocal commands in a virtual reality (VR) fashion
store. In fact, online fashion shopping has bloomed in the last ten years, as technological …

Virtual Reality (VR) is becoming a fast-growing technology and has been applied and
studied in several fields in different ways. Nowadays, the quality of VR hardware and …

This study proposes a model to evaluate the performance of virtual reality-based stimuli for
immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and …

Virtual Reality technology can provide new experiences and different points of view of
activities, events, or products for the users. In line with advances from VR technology …

This paper seeks to provide an overview of the current practitioners and scientific knowledge
with regard to the use of Virtual Reality in marketing. A literature review was employed to …

This study provides a thorough examination of the application of Augmented Reality (AR) in
smart education, specifically focusing on markers, object recognition, and mobile content …

The last decade has seen a rapid technological transformation in the way marketing is
thought and performed. Virtual reality (VR) is one such technology that is being applied …

This Master's thesis investigates the use of virtual reality technology to improve online
shopping and product visualization. The work provides a detailed overview of the …