Importance of marketing mix elements in determining consumer purchase decision in the retail market

JR Hanaysha, ME Al Shaikh… - International Journal of …, 2021 - igi-global.com
This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

The Relationship Between Marketing Mix Toward Purchase Intentions: A Case Study at Keopi, Perlis

TAHDT Ahmad, AR Yaacob… - Politeknik & Kolej …, 2024 - app.mypolycc.edu.my
Coffee is one of the most popular beverages globally, leading to the proliferation of coffee
businesses in Malaysia. This study aims to explore the relationship between the marketing …

[引用][C] Problem Solving and Decision Making

ID Student's - amoebaconsultancyservices.com
Tesco is one of the leading retail companies within the UK, which has witnessed problems
associated with discrimination that negatively affected its performance standard. The motive …