Marketing scholars and practitioners recognize marketing resources as crucial drivers in the
process by which firms develop their competitive advantages and achieve higher levels of …

Purpose–The purpose of this paper is to broaden the body of knowledge on marketing
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …

Composite-based structural equation modeling (SEM), and especially partial least squares
path modeling (PLS), has gained increasing dissemination in marketing. To fully exploit the …

In recent years there has been an exponential growth in the number of publications related
to theory and applications of Data Envelopment Analysis (DEA). Charnes, Cooper, and …

Using a contingency theory lens, this study explores the impact of multiple firm-level
capabilities and their interactions on firm growth under different market conditions, using …

The present research investigates the links among stakeholder relationships, corporate
brand equity, and firm performance. Using the resource-based theory (RBT), the authors …

One of the main challenges for small and medium enterprises (SMEs) is how to leverage
their R&D activities in the international markets but current literature offers mixed evidence …

In a quest to engage customers in long-lasting relationships, many firms rely on loyalty
programs (LPs). They do fairly well in acquiring new members of LPs, but firms often fail to …

The management literature suggests that setting strategic goals facilitates the identification
of appropriate business strategies and focuses management attention and available …

In our study, we have evaluated the impact of tweets, social indicators, uncertainty, and
attention indices on the selected variables calculated from a pool of 51 decentralised …