This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Consumers trying to watch or restrict what they eat face a battle each day as they attempt to
navigate the food-rich environments in which they live. Due to the complexity of food …

This research demonstrates that consumers' desire for counterfeit luxury brands hinges on
the social motivations (ie, to express themselves and/or to fit in) underlying their luxury brand …

An increasing body of research addresses consumers' green product purchasing behavior,
and yet little work has examined how consumers form perceptions of the greenness of …

abstract We advocate for more tolerance in the manner we collectively address categories
and categorization in our research. Drawing on the prototype view, organizational scholars …

The comfortable perception that global environmental challenges can be met through
marginal lifestyle changes no longer bears scrutiny. The cumulative impact of large numbers …

Practical intelligence and the virtues: an aristotelian approach--Deliberation--Phronesis--
The phronesis controversy--Phronesis, virtue, and right action--Right action for virtue ethics …

Purpose–Business and academia alike have become aware of the crucial role of customer‐
to‐customer interactions. Facilitated by the increasing customer connectedness through …

Mounting empirical evidence shows that consumers often associate brands with the wrong
country of origin (COO) or are unable to classify a brand to any COO. In this study, the …

This theoretical paper argues that the concept and construct of convenience is at the
forefront of customer and user evaluation of service experiences and should play, therefore …