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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

In this article we argue that the state of theory and concept development in political
marketing needs to be related to several epistemological as well as topical themes and …

Research on political marketing has now established itself as a spirited subdiscipline of
mainstream marketing, producing considerable numbers of high-quality learned articles and …

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an
empirically grounded analysis of changes in the way in which various actors seek to …

Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan
positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing …

Purpose The purpose of this paper is to explore the linkages between public relations efforts
and policymaking activity during a non-election setting. Design/methodology/approach …

In his Politics (1995; ca 350 BCE), Aristotle wrote that humans are created to live in the
political state. Despite the many centuries that have since passed, this statement is still valid …

This study explores the marketisation and professionalisation of campaigning of political
parties. More specifically, it attempts to provide a systematic understanding of the structural …

Political marketing can help governments and political parties to respond to the specific
needs of the citizens and avoid superficial or undifferentiated protest, but rather than just …

This article seeks to answer the question:" What are the impacts of Korean drama on
Indonesia?" Through a comprehensive review of literatures on the Korean Wave …