The intense competition in the airline industry urges adjustment to service quality and
pricing. Alterations to service quality and price may lead to service degeneration and price …

Purpose: The aim of this study was to investigate the antecedents of consumers' purchase
intention toward local dairy products. In doing so, this article delves into the relationships …

Research aims are to identify, analyze, and conclude the effect of price perception and
product quality on brand image and consumer trust. The analytical technique applies a …

Abstract Lokasi, Citra, dan Word Of Mouth, terhadap Keputusan Pengguna Jasa Pengiriman
baik secara simultan maupun parsial dimana jasa pengiriman seperti ini sudah semakin …

The fashion industry is one of the world's largest industries and holds an important part in
consumer culture nowadays. This re-search objective is to find the impact of social value …

Consumers expect companies to practice fair pricing. Understanding the underlying
cognitive mechanism that determines consumers' price fairness perceptions is significant. It …

In present days, the airline industry is ever-thriving, notably in Indonesia. The Indonesian
Minister of Transportation has issued Ministerial Decree No. 72 of 2019 to set the upper limit …

One of the propellers of the entire online business activities is e-commerce products'
purchase intention among customers. The aim of this research was to figure out the effects of …

The popularization of social media makes content marketing gradually attract the attention of
enterprises and marketing academia. On this basis, this paper hopes to dig deeper into the …

Finding out how digital marketing affects the marketing effectiveness of micro, small, and
medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 …