The automotive lubricant market is at the booming phase in India. The demand for
automobile products is increasing very promptly, which have a significant impact on the …

A positioning analysis was performed to 8 different brands of automotive lubricants in
Colombia. For the analysis, information was collected on the perception that the …

Objective: The objective of the research was to study consumer decision-making and
purchasing preferences when buying engine oils to reveal the presence of consumer …

Companies need to build and maintain a competitive advantage. In the retail industry, the
competition landscape will change when global brands enter the market, ie gas stations in …

Growing preference for vehicles for personal movement and driving sales of automotive in
India, paving the way to increasing demand for automotive lubricants. The Indian lubricant …

Cuando se ejercen las estrategias y actividades de relaciones públicas se está jugando un
papel importante en la vinculación de la empresa y sus grupos de intereses, permitiendo …