Defines quality as fitness for use. This definition emphasizes the orientation towards fulfilling
customer expectations, quality is a measure to assess that a good or service has the desired …

Because services are intangible, it is difficult to evaluate the quality of the service so
consumers must consume the service first, who can then assess the quality of a service …

During peak periods, it is possible that the services provided by producers are very minimal,
for example speeding up service times in order to serve as many customers as possible …

Therefore, it is important for service companies to set high standards in determining good
service quality. Because services are intangible, it is difficult to evaluate the quality of the …

The existence of very busy peak periods is a problem in itself for service marketing. It is
impossible to produce quality products and services without quality people and processes …

Abstract Service is an intangible task that satisfies the needs of consumers or business
users. Services in general are intangible and cannot be fully owned by consumers. This is …

Quality not only emphasizes aspects of the final result, namely products and services, but
also concerns human quality, process quality and environmental quality. Service is an …

With good service, consumers will feel satisfied, thus service is very important in an effort to
attract consumers to use the products or services offered. Meanwhile, another definition …

Quality is an important factor in the business and non-business world where the good and
bad performance of a company can be measured by the quality of the goods and services …

The definition of service is an activity or benefit that has no form and can be handed over to
another person who acts as a customer and is not proprietary. According to several expert …