Nonprofits address some of the world's most pressing problems, and many rely on donations
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …

The most effective charities are hundreds of times more effective than typical charities, yet
few donors prioritize effectiveness. Why is that? How might we increase the effectiveness of …

Charitable giving in 2013 exceeded $300 billion, but why do we respond to some life-saving
causes while ignoring others? In our first two studies, we demonstrated that valuation of lives …

Fixed differences loom smaller when compared to large differences. We propose a model of
relative thinking where a person weighs a given change along a consumption dimension by …

This contribution summarizes the literature on the psychology of charitable donations to
victims of disasters and other unfortunate circumstances. Four distinct research areas are …

Highlights•Prosocial consumer behavior research examines generosity in consumer
contexts.•Consumers give for both selfless and selfish reasons.•Sympathy provides a coarse …

This paper extends previous literature reviews focusing on fundraising and the mechanisms
motivating charitable giving. We analyze 187 experimental research articles focusing on …

A critical question for government officials, managers of NGOs, and politicians is how to
respond to situations in which large numbers of lives are at risk. Theories in judgment and …

To explain trade-offs in choice, researchers have proposed myriad phenomena and
decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most …

Purpose This paper aims to demonstrate that Facebook likes affect outcomes in nonprofit
settings. Specifically, Facebook likes influence affinity to nonprofits, which, in turn, affects …