Instagram has become a popular platform for consumers and marketers. Using the stimulus-
organism-response theory, this study compared lifestyle and brand influencer types of …

With technological advancements and information tomorrow, many company sectors use
technology and media as a tool in conducting marketing activities. Advertising evolution has …

The rapid development in the world of marketing shows that promotion is not only a tool to
increase sales, but also has a significant impact on the company's image and consumer …

Rapid rise in social media users has spawned a new form of advertising for businesses
called social media advertising. Advertisers have long faced one of the most important …

This research aims to see whether there is an influence of advertising, celebrity endorsers,
and online consumer reviews on repurchase intention. This research takes the population …

The use of celebrity endorsement in advertising and branding has set a global trend and
proven to be a winning strategy in building a favourable image of a corporation. Although …

The growing number of ageing consumers and their increasingly active engagement in
social media platforms present a great opportunity for digital marketing to the grey market …

Digital media marketing and celebrity endorsement have a significant impact on consumer
purchase intent. The digital media marketing tools give marketers a competitive advantage …

This study aims to investigate the effect of social media usage among different segments of
customers on their level of trust in the advertising campaign and their purchase intention …

Celebrity endorsement using different types of new media and advertising formats | Emerald
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