Customer loyalty is paramount for hospitality businesses, and social media communication
is becoming a powerful way to increase touchpoints with customers. However, scant …

Purpose–The purpose of this study is to evaluate the impact of communication channels on
communication style and information quality as perceived by loyalty program members …

Training programme to customers is a highly crucial component whilst enhancing the
effectiveness and efficiency of the customers to adopt a new technology or upgrade the …

Customer education has become a wide concern and area of interest to both companies
and academics alike. However, it still remains a new field of expertise with regards to its …

Training programme to employees of unorganised sector is a highly crucial component to
enhance the acceptability of digital banking services. This study has focused on the analysis …

Der Einsatz von Informationstechnologien im Unternehmenskontext hat eine weitreichende
Vernetzung von Unternehmen, Personen und Objekten zur Folge und erfordert …

Purpose of the paper: This paper has a dual objective: it explores how to build an effective
awareness/education program in terms of customer education (CE) and verifies how this can …

Customer education plays an important role in service marketing, especially in the B2B
marketing context. However, whether customer education can facilitate customer's …

Loyalty programs have become products in and of themselves. They need to maintain
member loyalty in order to survive. It is proposed that communication has a larger impact on …

Kriz dönemlerinde firmaların pazarlama performansları ciddi şekilde etkilenmektedir. Bu
nedenle bazı firmalar, kriz dönemlerinin yarattığı sorunları ortadan kaldırmak için pazarlama …