Family businesses have traditionally been recognised for their trustworthiness and
reputation. Interestingly, the extant literature suggests the influence of reputation and trust on …

With the projected growth in demand for commercial aviation, many anticipate increased
environmental impacts associated with noise, air quality, and climate change. Therefore …

The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …

Product design is a source of competitive advantage for companies and is an important
driver of company performance. Drawing on an extensive literature review and consumer …

Growing usage of social media has provided marketers a better space to engage with
customers. However, research examining effects of social media marketing from the …

This research quantifies how privacy concerns and consumer characteristics are associated
with e-commerce participation and consumer response to social media advertising by …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Studying branding strategies of family firms gives rise to a striking observation: an increasing
number of family firms nowadays communicate the “family” nature of their organizations. We …

COVID-19 pandemic negatively affected the restaurant industry and reopening provides
restaurants an opportunity to survive this crisis. This study examined the interplay of …

The essence of a brand is that it delivers on its promises. However, consumers' trust in
brands (CTB) has declined around the world in recent decades. As a result, CTB has …