To what extent does our online activity reveal who we are? Recent research has
demonstrated that the digital traces left by individuals as they browse and interact with …

A current topic of Human-Computer Interaction focuses on understanding and assessing
user-centered design taking into account certain psychological factors related to users' …

We show that easily accessible digital records of behavior, Facebook Likes, can be used to
automatically and accurately predict a range of highly sensitive personal attributes including …

Today, many e-commerce websites personalize their content, including Netflix (movie
recommendations), Amazon (product suggestions), and Yelp (business reviews). In many …

In 2019, the IEEE launched the P7000 standards projects intended to address ethical issues
in the design of autonomous and intelligent systems. This move came amidst a growing …

Web search is an integral part of our daily lives. Recently, there has been a trend of
personalization in Web search, where different users receive different results for the same …

Individual differences in personality affect users' online activities as much as they do in the
offline world. This work, based on a sample of over a third of a million users, examines how …

Recent public controversies, ranging from the 2014 Facebook 'emotional contagion'study to
psychographic data profiling by Cambridge Analytica in the 2016 American presidential …

A growing portion of offline and online human activities leave digital footprints in electronic
databases. Resulting big social data offers unprecedented insights into population-wide …

Demographics are widely used in marketing to characterize different types of customers.
However, in practice, demographic information such as age, gender, and location is usually …