E-commerce websites are doing extremely well despite the global slowdown in the
traditional brick-and-mortar retail industry. Web page design, search options, and graphical …

In this article, the authors examine the effect of regulatory focus and privacy concerns on
consumers' responses to highly personalized chatbot advertising. Findings from two …

Developments in digital technologies have extended the abilities of marketers to collect,
process, and share consumer data to optimize personalized messages across media in real …

Customers desire personalized touchpoints, and practitioners largely agree that such
touchpoints constitute an essential success factor for firm and customer performance. To …

The present study aims to address (1) the extent to which privacy concerns and online
behavioral advertising (OBA) knowledge as consumer characteristics create boundary …

This paper explores how willing consumers are to share personal data to receive
personalized offers on their mobile (cell in the US) phones using nationwide surveys of …

Exposure is key to message effects. No effects can ensue if a health, political, or commercial
message is not noticed. Yet, existing research in communication, advertising, and related …

Mobile technology offers advertisers not only an evergrowing global audience of “always-
on” multifunctional smartphone capability but also instantaneous access to their contextual …

Scholars and practitioners are increasingly interested in the subject of integrated online
marketing communications, ie, the impacts of the sequence of online product information on …

In recent years, cross-media advertising has received widespread attention from
researchers and practitioners seeking effective ways to communicate with their audience …