Introduction of a hierarchy of out-group derogation
CT Havard, CT Havard, FG Grieve, TB Peetz - … in and Out of the Sport …, 2021 - Springer
The current study introduces a hierarchy and spectrum of group member behavior and out-
group derogation. Specifically, perceptions and likely behaviors among fans of: sport …
group derogation. Specifically, perceptions and likely behaviors among fans of: sport …
Rebels or star fleet? Investigating rivalry in sport and Star Wars/Star Trek fandom
The current study further investigated rivalry and group behavior by comparing the
perceptions and likely behaviors of sport fans regarding their biggest rival teams to that of …
perceptions and likely behaviors of sport fans regarding their biggest rival teams to that of …
Are you team Apple or team Samsung? Investigating rivalry in sport and mobile phone brands
CT Havard, CT Havard, M Hutchinson… - … In and Out of the Sport …, 2021 - Springer
The current study investigated rival perceptions and likely behaviors in the sport and mobile
phone settings. In particular, perceptions and likely behaviors of relevant out-groups were …
phone settings. In particular, perceptions and likely behaviors of relevant out-groups were …
Prime Video vs. Netflix vs. Disney+: Investigating fandom and rivalry among direct-to-consumer streaming services and sport
The current study investigated differences in perceptions and likely behaviors toward rival
out-groups among sport and direct-to-consumer streaming services. Results indicated that …
out-groups among sport and direct-to-consumer streaming services. Results indicated that …
Investigating perceptions of out-groups in sport and United States politics
CT Havard, E Theiss-Morse - … and Brand Negativity: Comparing Rivalry in …, 2023 - Springer
The current study investigated how fans and supporters of sport teams and political parties
in the United States viewed relevant out-groups and out-group members. Specifically …
in the United States viewed relevant out-groups and out-group members. Specifically …
Walk in someone else's shoes: Fan group behavior and rivalry in sport and athletic footwear brands
CT Havard, L Reams, M Hutchinson - Review of Marketing Science, 2023 - degruyter.com
The current study investigated how sport fans and those of popular athletic footwear brands
Nike and Adidas perceived and behaved toward their favorite and relevant rival brands …
Nike and Adidas perceived and behaved toward their favorite and relevant rival brands …
Rivalry and group behavior in sport and religious brands
The study investigated how fans of sport teams and fans/members of religious groups
differed in the ways they view relevant rival groups. Using items to measure group …
differed in the ways they view relevant rival groups. Using items to measure group …
Shared Perspectives: Can Common Interests Help Decrease Out-Group Derogation?
CT Havard, DL Wann, FG Grieve, M Hutchinson… - Intense group behavior …, 2023 - Springer
The chapter takes a different approach by focusing primarily on the implications of the
comparative investigations conducted in this text and beyond. Specifically, implications for …
comparative investigations conducted in this text and beyond. Specifically, implications for …
Rivalry and Group Member Behavior among Fans of Sport Teams and Theme Parks.
The current study investigated how group members react to favorite and rival brands among
sport teams and theme parks. Specifically, fans of sport teams perceptions of favorite and …
sport teams and theme parks. Specifically, fans of sport teams perceptions of favorite and …
Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum
CT Havard, FG Grieve, TB Peetz - … Rivalry in Politics, Religion, and Sport, 2023 - Springer
The chapter updates the Hierarchy of Out-group Derogation (HOD) and Out-group
Derogation Spectrum (ODS) by including three additional fandom and group settings. Using …
Derogation Spectrum (ODS) by including three additional fandom and group settings. Using …