Over-the-top (OTT) platforms: a review, synthesis and research directions

P Khanna, R Sehgal, A Gupta, AM Dubey… - Marketing Intelligence …, 2024 - emerald.com
Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

Standing up to Hollywood: the Netflix glocal strategy for popularising non-English-language series worldwide

E Neira, J Clares-Gavilán… - Profesional de …, 2023 - revista.profesionaldelainformacion …
Netflix non-English-language TV shows finding audiences beyond their country of origin is a
significant change driven by the company, affecting both the production and distribution …

[HTML][HTML] Innovation in the broadcasters' business model: A bibliometric and review approach

E Medina, A Mazaira, E Alén - European Research on Management and …, 2022 - Elsevier
The aim of this paper is to relate innovation with the broadcasters' business model, by way of
a bibliometric and review analysis. This comprises to study how they have incorporated the …

Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house

Y Ouazzani, H Calderón-García… - Journal of Marketing …, 2023 - Taylor & Francis
Online streaming has become more widespread in the opera sector as in other performing
arts. This broadcasting technique can help opera houses reach a wider audience and …

Uncovering the trends and developments in subscription business models through bibliometric analysis

Y Sharma, R Sijariya - Journal of Service Theory and Practice, 2024 - emerald.com
Purpose The purpose of this study is to examine the trends and developments of
subscription business models (SBMs) over the past two decades. Design/methodology …

Big data in radio broadcasting companies: applications and evolution

M Fernández-Sande… - Profesional de …, 2022 - revista.profesionaldelainformacion …
The radio broadcasting industry is facing a process of profound digital transformation
throughout which, over the last 20 years, the strategies to preserve the traditional business …

Sport media has an audience measurement problem

H Fujak, A Karg, D Whitburn - European Sport Management …, 2024 - Taylor & Francis
ABSTRACT Research Question While the commercial value of sport media remains
intrinsically pegged to viewing behaviours, technological transformation and digitalisation of …

[HTML][HTML] Exploring the impact of using cinema and TV series in medical education: a systematic review

J Piqué-Buisan, E Sorribes, I Cambra-Badii - Medicina Clínica Práctica, 2024 - Elsevier
Using featured films and TV series as pedagogical tools in medical education has recently
surged in popularity. This paper presents a systematic review evaluating their pedagogical …

Contenido original: La apuesta estratégica de las plataformas de streaming. El caso Netflix en Latinoamérica

VH Ruiz - Uru: Revista de Comunicación y Cultura, 2022 - revistas.uasb.edu.ec
El contenido original se ha convertido en el principal elemento diferenciador de las
plataformas SVOD. Netflix, Amazon Prime Video, Disney+, HBO Max, Apple TV+, entre …

The value of cinemeducation in health sciences education

I Cambra-Badii, G González-Caminal… - … , Innovation and Public …, 2023 - Springer
In teaching some subjects, conveying complexity can be a great challenge, requiring socio-
historical, philosophical, and practical contextualisation in diverse settings. This is especially …