Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

Despite a proliferation of literature exploring and testing marketing measures to overcome
consumer barriers towards ugly produce, acceptance of it and the adoption of sustainable …

With the threat of the climate emergency intensifying and limited time left to reduce
irreversible consequences, the need to consider how natural resources are excavated and …

Purpose Sustainability is considered a core trend in the development of the fashion industry.
Clarifying the driving factors of consumers' sharing willingness regarding sustainable image …

Purpose The aim of this paper is to explore how information shared by SMIs affects
consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in …

Digital sweatshops represent exploitative digital workplaces where individuals are
compelled to work long hours under high demands for minimal compensation. This study …

This article stems from a doctoral research focused on fashion consumption through digital
media and virtual platforms in Argentina during 2016–21, and its findings have revealed that …

The limited understanding of how digital platforms, especially the Metaverse, influence
public perception and attitude towards sustainable fashion in large scaled markets such as …

Background: The rapid growth of social media has transformed the influencer
marketinglandscape, making Gen Z overwhelmed with digital content and more discerning …

The B Corporation (also referred as B Corp) movement is a relatively new phenomenon in
China, with many verified B Corporations falling into the sustainable fashion or sustainable …