Audience ratings data have long occupied the attention of marketers and media managers.
These are the “currencies” that support the operation of commercial media. Today, metrics …

As news organizations struggle to overcome losses in revenue and relevance, academics
and professionals have pinned their hopes for salvation on increasing 'audience …

Now available in a significantly updated second edition featuring two new chapters, Social
Communication in Advertising remains the most comprehensive historical study of …

Now available in a significantly updated third edition to address new issues such as the
Internet and globalization, Social Communication in Advertising remains the most …

With growth in access to high-speed broadband and 4G, and increased ownership of
smartphones, tablets and internet-connected television sets, the internet has simultaneously …

Using the media industry studies approach, this article provides a history of the industrial
discourses surrounding Netflix's audience data. From Netflix's entry into the streaming …

Many journalism professionals and researchers have recently argued that newsrooms adopt
“audience engagement” as one of their chief pursuits. Yet those who hope to make audience …

In March 2008–roughly ten years prior to the writing of this chapter–we composed the
introduction to our twenty-article edited volume, Media Industries: History, Theory, and …

The rise of the TikTok social network has caused the media to confront the younger
generation. The platform, which hosts dances, challenges, and funny short videos, has …

As the reach and influence of audience analytics tools continue to grow in newsrooms, a
burgeoning body of scholarship conceptualizes them as a form of managerial surveillance …