In recent years, social enterprise issues have developed rapidly both in Taiwan and around
the world. Consequently, social enterprises utilize several different business models and are …

Higher education has been subject to substantial reforms as new forms of performance
management are implemented in universities across the world. Extant research suggests …

This essay presents an argument for critical organization studies scholars to more seriously
address the phenomenon of corporate branding as a central, constitutive feature of …

Shrinking financial support from governments and forecast declines in the college-going
population have combined to exert tremendous pressure on institutions of higher learning …

Recent research underlines that strong branded identities are created through co-creational
processes in which multiple stakeholders are actively involved and brand identities are …

As a communication tool a mission statement seeks to convey a message to employees,
shareholders and a wider world that includes customers and media. A good mission …

Branding of higher education institutions (HEIs) is an expanding area of research. The
existing literature mainly draws on the strategic management perspective that argues that …

The proliferation of start-ups and their contribution to the global economy is well-
documented as is their high failure rate, a paradox attributable in large part to the …

This chapter develops a communicational approach to strategy and strategy-making as an
attempt to dialogue with the Strategy-as-Practice literature and its latest development on talk …

Purpose Guided by the growing importance of social-mediated organisational
communication, this study examines how communication professionals within healthcare …