Marketing-Mix: Kommunikationspolitische Entscheidungen
H Meffert, C Burmann, M Kirchgeorg… - Marketing: Grundlagen …, 2019 - Springer
Aus Marketingperspektive versteht man unter Kommunikation das Senden von
verschlüsselten Informationen, um beim Empfänger eine Wirkung zu erzielen …
verschlüsselten Informationen, um beim Empfänger eine Wirkung zu erzielen …
The Hero versus the Outlaw?: archetypical brand-testimonial congruence and its influence on brand attitude, purchase intention and retrieval.
MN Vieth - 2012 - essay.utwente.nl
Dr. M. Galetzka Dr. SM Hegner This thesis revolves around the influence of personality
based brand-testimonial congruence on brand attitude, purchase intention and (aided vs …
based brand-testimonial congruence on brand attitude, purchase intention and (aided vs …
“Yes,(s) he is pretty, but...” An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour
Objectives. Research on advertising efficiency states, that both the attractiveness of a model
endorsing a product (Halliwell & Dittmar, 2004) as well as the extent of identification with this …
endorsing a product (Halliwell & Dittmar, 2004) as well as the extent of identification with this …