The growth of the Internet has led to massive availability of online consumer reviews. So far,
papers studying online reviews have mainly analysed how non-textual features, such as …

As purchase power and consumption knowledge increase, consumers gradually demand
safer and healthier products. In addition, consumers focus greater attention on organic food …

Purpose The purpose of this paper is to empirically investigate the factors affecting
consumer's fast fashion brand loyalty by examining US college students' perceptions and …

With the increase in consumer awareness of sustainability and diversified retailer brands,
the conceptualizations and dimensions of brand loyalty are changing. Existing research …

Purpose The practice of frontline employees articulating their brand voice and posting work-
related content on social media has emerged; however, employee brand equity (EBE) …

This study proposes a model that applies brand experience and customer-based brand
equity (CBBE) to verify leading variables that can increase brand loyalty in the fast-growing …

Finding motivations for customer brand loyalty is one of the most popular academic and
practical research fields; in this regard, some scholars have explored motivations in the retail …

During the second half of the 20th century, consumption patterns in the developed market
economies have stabilised, while in the transition/EU-accession countries these patterns …

Nowadays, along with increasing companies' activities, one of the main environmental
protective tools is green supply chain management (GSCM). Since fast-moving consumer …

The consumption of organically produced food is gaining ground around the world due to
growing consumers' concerns for personal health. Nevertheless, researchersaddressed the …