Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency
Earlier researchers have observed that an individual consumer's mood plays a significant
role in increasing the impulsiveness, which leads to impulsive buying. The literature on …
role in increasing the impulsiveness, which leads to impulsive buying. The literature on …
Digital transformation: A multidisciplinary perspective and future research agenda
Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …
the last decade. We are now entering an era characterized by the extensive digital …
[HTML][HTML] Overwhelming targeting options: Selecting audience segments for online advertising
Even as online advertising continues to grow, a central question remains: Who to target?
Yet, advertisers know little about how to select from the hundreds of audience segments for …
Yet, advertisers know little about how to select from the hundreds of audience segments for …
Wireless information technology competency and transformational leadership in supply chain management: implications for innovative capability
Purpose The present study conceptualizes and examines the interplay of transformational
leadership, ambidexterity and wireless information technology (IT) competency for …
leadership, ambidexterity and wireless information technology (IT) competency for …
Exploring mobile commerce activities' impact on retail firm performance
Purpose This study explores key dimensions of mobile commerce activities (MCAs),
evaluates their impact on firm performance and examines the role of mobile commerce …
evaluates their impact on firm performance and examines the role of mobile commerce …
Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study
K Keshanian, N Ramasubbu… - Production and …, 2023 - journals.sagepub.com
Brick‐and‐mortar retailers seek higher foot traffic in their stores to improve their sales
opportunities. In this quest, location‐based advertising on mobile devices has emerged as …
opportunities. In this quest, location‐based advertising on mobile devices has emerged as …
Leveraging customer learning and time-based targeting for fast fashion new arrivals
The fast fashion industry rapidly introduces new products, making early adoption among
fashion innovators crucial for sustaining return on investment and setting fashion trends for …
fashion innovators crucial for sustaining return on investment and setting fashion trends for …
The Effectiveness of Highlighting Different Communication Orientations in Promoting Mobile Communication Technology at Work vs. at Home: Evidence from a Field …
With the development of mobile communication technologies, people can now engage in
seamless communications with family members and coworkers at both home and work …
seamless communications with family members and coworkers at both home and work …
Morning deals make me feel smart: Consumer evaluations of online sales promotions differ by time of day
Technological advances have allowed companies to reach consumers 24 ha day, but a
challenge in making use of consumers' time of day exists. The present research investigates …
challenge in making use of consumers' time of day exists. The present research investigates …
How is mobile user behavior different? A hidden Markov model of cross-mobile application usage dynamics
Mobile application use has become an essential activity in many people's daily lives in the
mobile Internet era. Driven by its ubiquity and strong context dependence, Internet …
mobile Internet era. Driven by its ubiquity and strong context dependence, Internet …