You are a brand: social media managers' personal branding and “the future audience”

J Jacobson - Journal of Product & Brand Management, 2020 - emerald.com
Purpose Social media management is an emerging profession that is growing as companies
increasingly adopt social media. The purpose of this paper is to analyze social media …

[图书][B] " I Work in Social": Community Managers and Personal Branding in Social Media

J Jacobson - 2017 - search.proquest.com
Welcome to a world of networking, hustling, coffee, cupcakes, and cocktails; a world where
social media is not only an interest, but a way that people meet, become friends, make …